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The First Ad Server
Over the years, I've been asked when the first ad server was built many times. Sometimes the question comes from people in the industry, curious about history. Sometimes it comes from lawyers looking...
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I just ran across a very cool real time app. The more you look at it, the more you appreciate how much the world has changed. Wow.My blog hoster cuts off the full view of the app, but you can see the...
View ArticleBusiness Insider Blog Commentary
I just finished reading an article in Business Insider about the departure of Josh Jacobs from Yahoo! Josh is a friend, a great guy and a very competent exec. This is definitely a loss for the Big Y,...
View ArticlePop-tart advertising
Pete Kim was kind enough to credit me with inspiring a post he just made on dynamic advertising powered by real-time data. I love the idea of utilizing data that is available, yet under-leveraged, to...
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I was in DC on Nov 12 to present at an FDA public hearing on the "Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools". Many companies and interested parties...
View ArticleOMMA Global SF - What makes a panel work?
OMMA Global was in SF last week. I was on two panels about display advertising, and one of them is available through a webcast link. Just click on the video entitled "Will Online Advertising Ever Live...
View Article"How do you like your iPad?"
If I had a dime for every time someone asked me that in the past few weeks, I could buy another iPad!In the month or so since I got the machine, my most visceral observation is that it has one...
View ArticlePatent trolls
Boy, do I hate patent trolls. These are companies that produce nothing, but make money by suing companies that do produce things, over patent rights that probably should never have been issued in the...
View ArticleWho's the #1 ad network?
For the last six years, comScore has been producing their ad network report, and the #1 player in reach has been Ad.com/Platform-A/AOL. Month in, month out, regardless of season or change in business...
View ArticleWhat’s Wordnik Worth?
Words.In an era of real time social engagement and streaming video, the notion that words form the fundamental building blocks for the Internet seems quaint.But it’s never been truer.Never before have...
View ArticleYahoo! Network Plus Achieves Triple Crown
Today, Yahoo! announced a new name for the display ad network: Yahoo! Network Plus, or Net+. We did the rebranding to highlight the achievements of the network. Most stunningly, in the three years...
View ArticleDo-Not-Do Do-Not-Track
Do-Not-Track sounds great, doesn't it? Just like Do-Not-Call, imagine a world where marketers and tech companies can't track your activities online, where you can remain truly anonymous and do as you...
View ArticleWhy Can't Search and Display Get in Tune?
I presented on this topic at the Search Insider Summit on Friday. I also blogged a short summary of my remarks on Mediapost the same day. There was some good press coverage, and also a couple of third...
View ArticleJoining Inadco
Today, Inadco announced that I joined the company as Chief Operating Officer. I couldn't be more excited and energized by the opportunity. The company is building a platform to enable Cost-Per-Lead...
View ArticleMy Encounter with Steve Jobs
Steve Jobs' passing reminds me of an encounter I had with the man back in business school circa 1994. I was a member of the Stanford Graduate School of Business High Tech Club, and Steve Jurvetson was...
View ArticleMeeting Gil Amelio, the Apple CEO before Steve Jobs Returned
I saw a very funny article about what Steve Jobs thought of Gil Amelio, who was CEO at Apple when Jobs returned. The article quotes from the upcoming biography written by Walter Isaacson. Jobs had an...
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Just Don't Tell Me It's Completely NewJohn Ebbert asked me to contribute to a feature in AdExchanger about 2012 predictions for online advertising. My post takes a somewhat skeptical eye to these...
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Online ad targeting run aground
The targeting of online ads is alternatively accused of being so exact that people fear for their privacy and so untargeted that people claim to ignore ads completely due to irrelevance. As with most...
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Tesla Model S: Dreamy in many dimensions
Thanks to a friend, I got a chance to ride in the third Telsa Model S to roll off the production line last month. It happened to be in the Signature Red, which is only available to the first 1,000...
View ArticlePatently Ridiculous!
I'm a proud papa and need to share that the United States Patent and Trademark Office just issued Patent # 8,234,166. Thanks go to Bob Filice, my co-inventor, who in point of fact did most of the work...
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